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The Global Recall Industry? | Advantage zyaada

Just after we finished a story on Brand Reputation Management Crisis, in fact just decided to sit down with the topic) we got another shock. After Toyota’s 6 million cars, Honda just now announced a 646000 Fit/Jazz City models recalled from around the world except Japan for a faulty master switch. This does not bode well for a very safety and brand sensitive industry. The quality crisis, would well take over and hide the topics of the Financial crisis but the real impact on the ground is terrifying.

The NY Times quoted this Reuters report

Honda Motor Co <7267.T> said on Friday it would recall a total 646,000 units of the Fit/Jazz and City models globally, including 140,000 in the United States.

The recall covers the models sold in North America, South America, Europe, South Africa and Asia, but not Japan, a spokeswoman said.

The Fit is Honda’s best-selling model in Japan.

Keyless Car Entries have also reported other usage issues for luxury car owners. Though the Fit and the Jazz are not  very high-end cars, Toyota and Honda houses are definitely expected to keep up higher standards of quality. Advertising recall is not to be confused with these recalls, and these could even take these brands to the level of the Chinese players like SAIC. The world is flat, and it just overturned on the pike. Yes, it’s not moving to Ford, it’s more China and Taiwan.


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