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The new Swiss Emental and Gouda cheese with rosemary | Surviving Brand India

Nearer to the echelons of power, a psychologically displaced group of Indians and disgruntled/muddled global corporations ring fence the corridors of power but continue to form a shabby third / sometimes second tier of investments in the country. Reliance is the epitome of such gross investments in the country, both brothers straddling status, narco-metric and populist grades thru 1-10 in each investment. AT&T, Carrefour, SocGen and maybe some Mauritius originated FDI, also corroborate the existence of such an investment strategy that creates an aura of a Gaelic mud cloud with their Obelix taking shots at the Roman legions.  Most of these investments are characterised by a disdain for public policy, a chequered self-image and a destroyed fortune in recent examples. I do intend to carry this discussion forward but i’d like to explore a little more and bat for these managements as they walk the talk…

As Indian appetite grows closer to the Western lifestyle safely equated with urbanness, the new Indianness is rarely equated with these carrion like abilities and the face of emerging top rated investments and superbrands remains the top paying banks and consultants that recruit from premier schools and the first entrants like ITC, P&G and Airtel that manage brand investments from the top, and make characteristic investments in social equity without bland CSR capabilities.  That keeps Anil’s Reliance and now sardar’s religare, KM’s Birla and Bajaj a notch down and forever challenging the top players but unable to match Mittal or the much failed and IMF grade supercilious Boston Consulting as examples.

THIS IS AN ADVANTAGE ZYAADA OP-Ed and NO SEPARATELY GRADED MARKETING COLLATERAL IS USED TO SOLICIT CORP FINANCE AND ADVISORY BUSINESS. HOWEVER OUR BRAND AURA MAY BE MORE SUBSTANTIAL IN CIRCLES OF INFLUENCE AND IS AVAILABLE FREEMIUM TO SHARE ON YOUR INTRANET OR for CLIENT INTERACTION.

THE PROVOCATION IS UNINTENTIONAL AND SPICY LIKE AN INDIAN CURRY..I CERTAINLY HOPE IT COUNTS AS VALID SOLICITATION OF BUSINESS AND BRAND PULL AS GOOGLE’s INFLUENCE IN DRAGGING IT DOWN BECOMES SECONDARY AND VESTIGIAL AS SOCIAL BLUEPRINTS GIVE IT A BUSINESS FOCUS AND SERIOUS READERSHIP.

4 comments on “The new Swiss Emental and Gouda cheese with rosemary | Surviving Brand India

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