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The retail lifestyle champions: Coke reports super normal profits

Coke Side of Life: Coca-Cola Art Remix

The American pioneering spirit refuses to be cowed down by national boundaries and inflation worries. Coke for example, one of our permanent mainstays at Advantage zyaada clocked another couple of championship points ending 2010 on a high note with an income of $5.77 billion and a GAAP profit of $1.68 billion for Q4, growing from $1.55 billion in the same quarter in 2009 and even from the $2 billion odd reported in Q3

Coke also rebuilt the edifice of the brand in Europe and North Africa growing case volume in double digits (14% in Europe Asia and Africa, while even North America rebounded with a 8% growth in case volume

The Border Patrol teaches a global marketing lesson

Full year revenues gres to $35 billion from $30 billion in 2009 taking profits including one time gains and charges to $11 billion compared to $6.65 billion in 2009. The street expected earnings ( and it is a high bar after the bottlers were sold/repackaged) at $3.46 per share which the Coke company took to a delivered result of $5.06 per share

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