Chillin' out till it needs to be funded
Facebook’s 800 mln users seemed to support the online platform;s growth in revenue terms even as it is on the verge of missing its ambitious $4 bln target by December 2011.
However, Facebook has already achieved revenues of $2.5bln till September and with $3.8 bln considered achievable, most Facebook followers including its employees and investors on SecondMarket / Sharespost and its ibnvestors that purchased the book from Goldman Sachs for a $50 bln valuation would be following its revenues till New Year’s eve as it has already doubled its 2010 revenues of $1.86 bln
Payment platform referrals pay up to 30% and even steeper likely, making its share higher than 14% of the firm’s $2.5 bln revenues this year.
Zynga’s repeated desire of moving on is linked to the 30% share it has to pay facebook payments subsidiary for using Facebook credits for every payment made on Facebook
Facebook’s advertising revenues have also grown with its offered targeting bringing in higher revenues in CPM, CPC measures and the premium reflecting in its $1.2 bln operating profit
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