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The Thank you Economy: In a world where a new Tablet invention is common and Facebook bothers us no more | Executive Insight

Believe it, you  and if you are a minor, your parents are only bothered about when you are not on Facebook than about your times being spent on evil canards out to waste your life’s goals. Banks, Big Business regulators all want an iPad and then you have to tweet or update that obnoxious stauts on Facebook, about something, someone shouting at your insides, creaming from rooftops about his or her good values and ideas or a devilishly evil plan to overtake your world..

A 140 word curveball makes and breaks your day and it makes a reason for a brand to live or die every other day. Social costs of business are what will make it permanent on your dashboard, while its facebook like charm will bring you to a new from of social communion for geeks and non geeks in the same breath.

Amazon Exclusive: Gary Vaynerchuk on The Thank You Economy

The Thank You Economy is much more than saying “thank you.” The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing.

 

I feel that we’re living through the biggest culture shift of our time. The internet, itself, is 17-years-old. It’s just hitting the social part of its life. It’s just like growing up. As you get to 13, 14 and 15, you want to go out and go to parties. That’s what’s happening right now! The internet is growing up.

What happens when we live in this word of mouth world where we’re tweeting out “I love Company X’s orange juice”? We’re sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph–the people that are living it.

There is enormous ROI in social media. It’s like my famous saying though, “What’s the ROI of your mother?” The data isn’t as black and white like it has been in the past. I firmly believe that the brands that have a soul and a heart and understand how to scale this will win.

This is a comprehensive book from a guy that has lived in the social space for the last 6 years like I have. I live and breathe my community and I’ve been able to consult with big brands for the past two years on how to leverage this world of caring. This is the perfect book, not only for entrepreneurs who might have an employee or two, but also for brand managers and CMOs at bigger companies.

About the Author

Gary Vaynerchuk is a serial entrepreneur who has revolutionized the way people look at interacting with their communities.

While building his family’s local liquor store into a national industry leader, he observed the extraordinary potential of what he has dubbed the Thank You Economy. As a consultant, he introduced those same principles into the business world at large, with successful applications in sports, consumer packaged goods, and retail. Askmen.com named Gary to its list of the Top 49 Most Influential Men of 2009, and he was included in BusinessWeek‘s list of the Top 20 People Every Entrepreneur Should Follow.

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