The Banking and Strategy Initiative

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How Chrysler and GM made America come back for seconds


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The Superbowl story and the connect the two ads made for Sergio Marchionne and Chrysler and the new General Motors is apparently a trick many ad men have forgotten in the rush to spend $1 mln on production of the Superbowl. Probably even for the two car companies it was a case of feeling the panfgs of having missed the high voltage drama of a Superbowl ad production for 2 0r 3 years before. Both the ads ended at the top on ad meters and to remind marketers the two faced sword of making a commitment emotionally and with honesty in a ad, the Frito Lay customer suepers still managed to edge both the campaigns overall.

The Buick opn the left could very well have led the ad, and the ad on cthe comeback of Detroit could have been repeated for Chrysler with much the same response and reaction on Twitter and Facebook as well.

“It’s halftime in America, too,” intoned a familiar resonant voice. “People are out of work and they’re hurting.” Only in the closing moments did Clint Eastwood’s face fill the screen. “Detroit’s showing us it can be done,” he said as the music swelled. “This country can’t be knocked down with one punch. We get right back up again and when we do, the world’s going to hear the roar of our engines. Yeah. It’s halftime, America. And our second half is about to begin.”

“Nothing more needs to be said,” Mr. Marchionne concluded.

English: Old and new Diet Coke cans.

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There are other Americanisms that can be saved with the Superbowl night campaigns. Probably Bank of America should have played the Superbowl instead of a longwidnded campaign and programming on the History Channel for America’s heritage bank. The blitz against  the Automakers was nary a different intensity than the one by Occupy Wall Street. Probably,  Obama’s office and one of the “Future” super PACs from Romney could have targeted a Superbowl ad for the GOP/Obama reelection campaign, probably someone will give George Bush a welcome seat at a podium to speak in favor os America’s candidates. Whatever his flaws of war and strategy, he definitely commands more than the Senior Mr.  Bush or the Romneys and Newts or even McCain that GOP has spawned since. It could also be done to give Pepsi a ride back to its cultural epiphany even as the polar Bears keep Coke and Diet Coke on top. Maybe Citi needs a facelift of the same, with a George Clooney offering to do the global bank a favor. It’s good business!

The Vince Lombardi Trophy.

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